C R Sundara Rajan

Department of Associate Professor VIT Business School VIT University India.

Biography

Dr. C. R. Sundara Rajan is a great researcher who works under the Department of Associate Professor VIT Business School VIT University India. Department of Associate Professor VIT Business School VIT University India. publishes theoretical, empirical, and experimental papers that significantly contribute to the disciplines of Telecommunications, Currency, Life marketing, Inflation, Stock Exchange, Exchange Rate, Investment, Marketing Management, Economics of Standards, Modern Inputs, Technological Change, Microfinance.
 

Research Interest

Sales Force Skills, Return on Marketing Investment/ Marketing Metrics, New Product Analysis, and Social and Digital Media Impacts.