Arabian Journal of Business and Management Review

The desire to create a sustainable built environment is become more pressing on a global scale. This goal, along with unmatched access to cuttingedge technologies for sustainable growth, encourages universities to use new solutions more frequently and more often. The university campus is ideally suited to serve as a framework for living labs, deploying and testing cutting-edge technology in a genuine setting. However, putting innovations into practise on campus calls for a clear vision, deliberate action, and cross-disciplinary teamwork, while innovations themselves present a number of difficulties for the way things are done in business as usual. A literature analysis and a qualitative research among campus managers at 13 Dutch universities were done to examine the role of campus real estate managers in decisions about the adoption of innovations on university campuses.

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