This article explores the transformative impact of e-commerce titans on the modern business landscape. As online retail continues its meteoric rise, established and emerging e-commerce giants are reshaping consumer behaviours, supply chains, and traditional brick-and-mortar retail paradigms. Through a comprehensive analysis of key players, market trends, and disruptive innovations, this article sheds light on how e-commerce titans are driving digital transformation and shaping the future of commerce.
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
