GET THE APP

..

Journal of Textile Science & Engineering

ISSN: 2165-8064

Open Access

Regional Traditional Indian Embroidery “Kasuti”: Key Success Factors to Reach the International Markets

Abstract

Shubhapriya Bennur and Laxmidevi Gavai

Traditional embroidery with ethnic designs and motifs in brilliant colors bear a distinct hallmark of Indian textile design. This embroidery has its own regional identity and has crossed borders to be marketed in different parts of the world. This paper discusses the efforts made by artisans to revive and modify the ‘kasuti’ embroidery designs to cater the consumers in international markets. The study identifies its key success factors in international markets both from retailer as well as artisan’s perspectives.

PDF

Share this article

Google Scholar citation report
Citations: 1008

Journal of Textile Science & Engineering received 1008 citations as per Google Scholar report

Journal of Textile Science & Engineering peer review process verified at publons

Indexed In

 
arrow_upward arrow_upward