Promotion of medicine is “any activity undertaken by a pharmaceutical company or with its authority which promotes the administration, consumption, prescription, purchase, recommendation, sale, supply or use of its medicine’’. Given the billions of dollars spent during drug development, a pharmaceutical company must be able to make a profit in order to sustain its self, as such; good promotion strategy to market the product is paramount to the success of the company. The promotion of medicine might take several forms, such as journal and direct mail advertising, activities of representatives, the supply of samples, provision of inducements within the legal framework, provision of hospitality for promotional purposes, sponsorship of promotional or scientific meetings and other sales promotion in whatever form. As with medicine promotion, food advertising is also regulated in the EU and the UK, especially on the provision of clear and non-misleading information to consumers.
HTML PDFShare this article
Pharmaceutical Regulatory Affairs: Open Access received 533 citations as per Google Scholar report
