Dawit Jabo*, Berhanu Borji and Shashi Kant
This study investigated the role of competitive advantage consequences on bank performance. Few studies have looked at how competitive advantage affects company performance in emerging economies, notably in sub-Saharan Africa. This essay made an effort to do research to close that gap from an Ethiopian viewpoint. An answer gathered using a survey questionnaire from the sampled 383 CBE consumers in the Southern Ethiopian region of Dilla. Using the Statistical Evaluation Method (SEM) approach using SPSS and AMOS edition 26, the gathered data were examined for the association among the two hypothesized variables. The outcomes demonstrated that, via the negotiation process of competitive advantage has a favorable, considerable impact on performance of business. According to the findings of this study, commercial banks should employ competitive advantage as a means of gaining a competitive edge. Additionally, it was suggested that future studies examine the consequences of competitive advantage on competing companies.
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