Telecommunications System & Management

ISSN: 2167-0919

Open Access

Artificial Intelligence for Business - How don�??t let innovation kill your business


Rodrigo Nascimento

Companies are increasingly convinced that they need to innovate to stay competitive. But with so many terms like Artificial Intelligence, Digital transformation, Internet of Things, Design Thinking, and more, managers often wonder where they should start. And starting this journey improperly can lead a company to decline.

Everyone likes to hear stories of success involving innovative actions. But something that people need to understand is that to succeed they need to identify what can bring them closer to failure. Some executives believe that innovation is a "project" with a beginning, a middle and an end. And it's not! Innovation is a journey, it is a change of culture, change of mindset of leaders and all collaborators.

The company needs to listen more, listen to employees, customers, suppliers. It is necessary to think about internal and external challenges that you would like to solve, about what are the demands of your clients that no one solves, about how to improve some experience or some process, about how to do more with less, about what are the answers (even before you have the questions).

This presentation discusses how don’t fall into the innovation pitfalls, explains how to start the journey of innovation, and will explain what Artificial Intelligence is with a fully business-oriented view, with practical and real cases.


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