Ojo Oluwatoyin Emmanuel*
Strategic management is a critical aspect of organisational success, encompassing the formulation and implementation of strategies to achieve long-term goals and objectives. This comprehensive review provides an in-depth analysis of strategic management principles, processes and models. It explores key concepts such as strategic planning, competitive advantage, environmental analysis and strategy implementation. Many organisations fail to take strategic management seriously, leading to an inability to achieve organisational objectives, ineffective planning and a lack of evaluation of the organisational environment, including strengths, weaknesses, opportunities and threats, which can disrupt the vision and mission. By synthesizing current research and best practices, this review offers valuable insights for academics, practitioners and students seeking to enhance their understanding of strategic management in today's dynamic business environment. The article makes use of secondary data, referencing numerous textbooks, papers, magazines and several journals.
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