Social Marketing and Communication |

Open Access

Social Marketing and Communication

Research Article

Pages: 1 - 7

A Study on Social Well-Being and Effective Factors in Faculty Members of Payame Noor University, Tehran

Maryam Ghasemisarukolai*, Hossein Kordi and Parvaneh Danesh


DOI: 10.37421/2151-6200.2021.s4.002

This article provides a conceptual framework for observing social well-being among university faculty members. The study aimed to recognize how the dimensions of human health have an essential role in balancing the social life of faculty members, and its general coverage in society can promote social development. A further aim was to focus on how to affect the social well-being of faculty members has a positive influence on the optimal performance of social roles in the academic environment and also what are the factors affecting the level of social well-being benefits of faculty members that will lead to improving the performance of professors in the scientific environment. The extensive observation in this research was considered on an individual scale, and the sample was (N=200) people. The obtained results in this research show that the social well-being rate of men is higher than women. According to descriptive data, the average mark of social well-being for faculty staff has been 105.5, minimum 78, and a maximum of 128, which is considered proper and shows the social well-being of faculty members is high. However, there are some different items observed based on background properties. Implications of results will be discussed.

Short Communication

Pages: 1 - 2

Commentary on: The Climate Crisis-Bursting Bubbles

Delphine Mascarene de Rayssac*


DOI: 10.37421/2151-6200.2021.s4.003

A psychoanalytical approach to the climate crisis in terms of the individual psychological background as object relations determine the relationship to nature as holding female representations and group dynamics at work in the reaction or lack thereof. A further exploration into the ability to sustain frustration as a key element to personal and societal development allowing to shed primitive libidinal patterns whereas certain psychological structures are hindered from this ability. As a result, the dysfunctional narcissism feeds relationships of dominance and power completing a self-destructive pattern where only adaptation and symbolization processes could counter the traumatic effects of sudden change to our modern lifestyles.

Review Article

Pages: 1 - 5

Third Gender in Advertisements: A New Wave of Inclusiveness

Ashwini Shama*


DOI: 10.37421/2151-6200.2021.s4.004

When we open a newspaper in the morning, it will be flooded with advertisements. In fact one can come across more advertisements than news! Further when people put on radio or television, they are bombarded with advertisements. When one steps out of the house, it becomes impossible to escape outdoor advertisements in the form of hoardings, bill boards, electronic ads, Transit ads, wall writings and so on. Even without their knowledge, people are exposed to a large number of advertisements. So practically, it is impossible to escape advertisements these days. The matter of concern here is the kind of messages that gets passed on through the advertisements. Portrayal of various concepts in the advertisements has always been an interesting area of research or study. Extensive studies have been conducted on depiction of women in advertisements. It is the same with the depiction of children in advertisements. The social and economic effects of advertisements, the cultural aspects are widely studied. But one aspect that has been completely sidelined is the actual understanding of gender issue in advertising. When the phrase ‘Gender and advertising’ is used; it is usually understood as the portrayal of the roles played by men and women in society. But what about the Transgender population? This perspective is rarely covered in advertisements.

This paper tries to look at advertisements from a new perspective. The paper shall be descriptive in nature and concentrates on the latest television advertisements and campaigns of various products which includes Tans people in their advertisements. The paper shall also try to peep into the advertisements from other countries bearing the same concept. It focusses on how the third gender is being portrayed in advertisements. The latest wave of Tran’s genders being included in the advertisements shall be studied. The paper shall also try to understand the reaction of public to this inclusiveness.

Research Article

Pages: 1 - 5

Needs Status of Community College Students during COVID-19 Pandemic

Harold F. Cartagena*


DOI: 10.37421/2151-6200.2021.s4.005

This descriptive study aims to determine the Status of Iloilo City Community College students during the COVID-19 pandemic in terms of their existence and relatedness needs. The study was conducted in May 2020 involving 151 of the 458 students who are enrolled in the 2nd Semester, AY 2019–2020. Convenience sampling was utilized through the use of Google forms that were sent via messenger and the ICCC Facebook page. A researcher-made questionnaire was used and was validated and pilot tested with Cronbach's Alpha of 0.87. Mean standard deviation, Mann-Whitney U, and Kruskal-Wallis Tests were the involved statistical tools. Results revealed that the ICCC students were “Highly Affected” during the ECQ in terms of their Existence and Relatedness Needs. For Existence needs, students have experienced various fears for their health and family members and limited economic mobility due to lack of jobs and business closure. They also had mixed-negative emotions, isolation, being paranoid, unaccomplished, and defenseless which pertains to the relatedness needs. Moreover, the mean status of ICCC students does not differ significantly among groups. It is recommended that the college should provide intervention and student support programs to help students. Likewise, the college may continue to deliver services related to education appropriately and accordingly in this time of the pandemic.

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