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International Journal of Sensor Networks and Data Communications

International Journal of Sensor Networks and Data Communications

ISSN: 2090-4886

Open Access
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Top Open Access Data Mining Journals

Data mining is a procedure used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can acquire more about their customers to develop more effective marketing strategies which increase sales and decrease costs. Data Mining is primarily used today by companies with a strong consumer focus like retail, financial, communication, and marketing organizations, to drill down into their transactional data and determine pricing, customer preferences, product positioning and more importantly, impact on sales, customer satisfaction and corporate profits. In business, data mining is useful for ascertaining patterns and relationships in data to help in making better decisions. Data mining also helps banks to detect falsified credit card transactions. Reasons for the growing popularity of Data Mining are the necessity of automated computer systems for intelligent data analysis is the enormous volume of existing and newly appearing data that require processing which becomes impossible for human analysts to deal with such overwhelming amounts of data.

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Citations: 343

International Journal of Sensor Networks and Data Communications received 343 citations as per Google Scholar report

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