Accounting & Marketing

High Impact List of Articles

• Impact of Product Level Factors (Negative Past Experience, Unmet Expectations and Perceived Deception) on Brand Avoidance and the Mediating Role of Brand Hate
  Sadif Irshad Khan and Khawaja KF

  Research Article: Accounting & Marketing

• Impact of Product Level Factors (Negative Past Experience, Unmet Expectations and Perceived Deception) on Brand Avoidance and the Mediating Role of Brand Hate
  Sadif Irshad Khan and Khawaja KF

  Research Article: Accounting & Marketing

• The Effect of Environmental and Social Corporate Governance on the Financial Performance with Special Focus on the Egyptian Private Sector Companies within Egx30
  Mohamed A Elshawarby

  Research Article: Accounting & Marketing

• The Effect of Environmental and Social Corporate Governance on the Financial Performance with Special Focus on the Egyptian Private Sector Companies within Egx30
  Mohamed A Elshawarby

  Research Article: Accounting & Marketing

• The Impact of Management Ethics on Stock Performance in Malaysia
  Vahid Biglari

  Research Article: Accounting & Marketing

• The Impact of Management Ethics on Stock Performance in Malaysia
  Vahid Biglari

  Research Article: Accounting & Marketing

• Adoption and use of IFRS: Evidence from Brazil
  Marta Cristina Pelucio-Grecco, Cecília Moraes Santostaso Geron and Gerson Begas Grecco

  Research Article: Accounting & Marketing

• Adoption and use of IFRS: Evidence from Brazil
  Marta Cristina Pelucio-Grecco, Cecília Moraes Santostaso Geron and Gerson Begas Grecco

  Research Article: Accounting & Marketing

• The Effect of Country of Origin Image on Purchase Intention: A Case Study on Bahir Dar University Instructors
  Aschalew Degoma and Elias Shetemam

  Research Article: Accounting & Marketing

• The Effect of Country of Origin Image on Purchase Intention: A Case Study on Bahir Dar University Instructors
  Aschalew Degoma and Elias Shetemam

  Research Article: Accounting & Marketing

Conference Proceedings

• Main challenges in the actual world for leader brands and how to keep this place according to the global market trends
  Maria Modrego

  Posters-Accepted Abstracts: Accounting & Marketing

• Main challenges in the actual world for leader brands and how to keep this place according to the global market trends
  Maria Modrego

  Posters-Accepted Abstracts: Accounting & Marketing

• From lineal attribution modeling to Omni channel contribution modeling: How to use marketing attribution and optimization for SEO, Social Media, SEM and other channels
  Luis Esteban

  Keynote: Accounting & Marketing

• From lineal attribution modeling to Omni channel contribution modeling: How to use marketing attribution and optimization for SEO, Social Media, SEM and other channels
  Luis Esteban

  Keynote: Accounting & Marketing

• Can a software engineer be a successful entrepreneur? A conceptual framework model
  Aliakbar Karizani

  Posters & Accepted Abstracts: Business and Economics Journal

• Can a software engineer be a successful entrepreneur? A conceptual framework model
  Aliakbar Karizani

  Posters & Accepted Abstracts: Business and Economics Journal

• The role of data analytics in the idea and concept testing for new businesses
  Adeyemo Adewale Zacheus

  Posters & Accepted Abstracts: Business and Economics Journal

• The role of data analytics in the idea and concept testing for new businesses
  Adeyemo Adewale Zacheus

  Posters & Accepted Abstracts: Business and Economics Journal

• Why influencer marketing and e-commerce are a perfect fit
  Shane Barker

  Posters & Accepted Abstracts: Business and Economics Journal

• Why influencer marketing and e-commerce are a perfect fit
  Shane Barker

  Posters & Accepted Abstracts: Business and Economics Journal

Relevant Topics in Business & Management