Research and Reports in Medical Sciences

Department of Food Market and Consumer Research, Warsaw University of Life Sciences, Str. Nowoursynowska Warsaw, Poland

Publications

• Mini Review   
  A Systematic Literature Review of Consumer or Patient Determinants of Hospital Brand Equity
  Author(s): Warsewicz Hanna*
  
  The goal of this study was to look at the consumer and patient determinants of Hospital Brand Equity (HBE) using the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier databases were searched. Between 15 February and 5 March 2022, a search for studies published up to January 2022 was conducted. As inclusion criteria, article type, peer-reviewed papers, and studies based on empirical research were used. Non-English papers, dissertations, short reports, works in progress, conference publications, and book chapters were not accepted. As a result, a total of 32 studies were chosen for analysis. Three research questions on the main determinants of HBE, brand related factors, and specific factors were developed... Read More»
  DOI: 10.37421/2952-8127.2023.7.106

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