PhD scholar, Universiti Sultan Zainal Abidin, Terengganu, Malaysia
Dr.Samar Rahi is an Assistant Professor of Marketing at Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan. He holds a Ph.D. in Marketing from Universiti Sultan Zainal Abidin (UniSZA), Malaysia. He has worked with top-notch travel tech joints like Saffr A/S, Amadeus, and Galileo. His current research interests include information management, business intelligence, e-commerce, product innovation, and technology adoption. His research projects include the study of traveling constraints, brand Image, Internet banking, customer perceived value, e-service quality, customer’s perception of public relations, and switching cost.