Journal of Mass Communication & Journalism

ISSN: 2165-7912

Open Access

Exploring Egyptian Podcasts as an Alternative Medium Challenging Social Taboos in Egypt


Amira Dessouki, Hatem Samir, Salma Abdelmagied* and Sylvia George

Podcasts started to be an alternative medium that is used in different fields which in most times escape censorship limits. Using the Uses and Gratifications theory, this research hypothesizes that there is a correlation between limited censorship on podcasts and the recent rise in podcast listeners and that the more taboos are tackled in podcasts the more demand there is for them. The tested hypotheses were correct. Nine research questions were answered with data gathered from 3 in-depth interviews and 3 discourse analyses of Arabic podcast episodes. The results showed the preferred platforms, content and types of podcasts of Egyptian youth.


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