Journal of Pollution

Consumer trends foresight becoming reality: Case examples from food packaging

Abstract

Petri Vasara

To stay competitive in a global market, any organization needs to anticipate the most significant consumer trends which shape the business. Consumer trends foresight produces information that can also be applied and adapted to food packaging. Poyry has a long history in trend foresight work within many industries using proprietary tools. In our presentation, we first discuss current and emerging consumer trends relevant to food packaging based on our foresight tools. The presentation will give a comprehensive overview of the consumer trends relevant to the industry and foresight on rising themes. In the second part of the presentation, we solidify the case for the trends by presenting case examples from early adopters where the emerging trends have been met by e.g. new technology, user interfaces, sustainability measures, new bio- and nanomaterial, software solutions, and new business models. As a conclusion, we present theses on what this all would mean for food packaging.