Accounting & Marketing

Linda Golden

Linda Golden
Professor, Marketing Department
The university of Texas at Austin, Austin, USA

Biography

Golden, Linda L. Marlene and Morton Meyerson Centennial Professorship in Business, Department of Marketing Dr. Golden received her Ph.D. from the University of Florida in 1975. Published in the areas of attribution theory, comparative advertising, retail image and patronage behavior, methodological scaling issues, and social marketing (health and ecological issues), and risk management. She is currently holds the Judd Neff Fellowship at IC2 and is a University of Texas Humanities Institute Fellow. Journals in which Professor Golden has published include the Journal of Marketing Research, Journal of Consumer Research, Journal of Educational Research, Journal of Urban Analysis, and Management Science, among others.

Research Interest

Comparative advertising, retail image and patronage behavior, methodological scaling issues and social marketing